BMW's Motorrad Vision AR helmet is a true fashion statement

BMW's Motorrad Vision AR helmet is a true fashion statement

BMW shows us a future combining zero emission, a self-adapting chassis and augmented reality without compromising driving experience. 

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World's first head-transplant patient using VR to adjust to his new body

World's first head-transplant patient using VR to adjust to his new body

VR is already helping people who need to learn to walk again. Now it's taking a lead role in the first ever head transplant.

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How VR made it to the TV and what does it mean #ConanOBrien

How VR made it to the TV and what does it mean #ConanOBrien

Demand for VR is a chicken and egg problem, and Conan just brought us infinitely closer to hatching that egg.

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Sexually assaulted in VR

Sexually assaulted in VR

“Excuse me, sir. Please stop grabbing my <insert part>.” Sexual harassment or virtual groping can easily turn an innocent online game into an uncomfortable experience.

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Fight animal abuse with virtual reality

Fight animal abuse with virtual reality

Animal Equality's groundbreaking VR project iAnimal creates a 360-degree immersive experience transporting you inside factory farms and slaughterhouses. Prepare for an insane journey.

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Universal soldier: AR and VR in the military

Universal soldier: AR and VR in the military

The universal soldier of the future is more efficient, more resilient and more deadly than ever. VR and AR are the main drivers of this evolution.

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Now Google Earth VR can bring you anywhere on this planet

Now Google Earth VR can bring you anywhere on this planet

Want to go anywhere on Earth without leaving your couch? Google has just unveiled a new way to travel around the world: using Google Earth in virtual reality.

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Running from zombies in VR. For real!

Running from zombies in VR. For real!

That damn zombie gets closer and closer. You run as fast as you can, but there’s nowhere to hide. Suddenly a bite… and you feel the burning pain. Yes, real pain in VR. Sounds like TONS of fun!

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The future of aged care: how VR helps the elderly stay healthy

The future of aged care: how VR helps the elderly stay healthy

The changes coming in later life often lead to depression. When facing major challenges, we need to focus on the things we can control. A key for healthy ageing is the ability to always find new meaning and joy in life and this is where VR comes in.

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Google Daydream: a Pixel-perfect VR experience

Google Daydream: a Pixel-perfect VR experience

On November 10, 2016 Google has launched its own VR headset and controller called Daydream View. It’s ultralight and reasonably priced. Are you ready for a Pixel-perfect VR experience?

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Why VR won't take over the world (and why AR will)

Why VR won't take over the world (and why AR will)

VR gets way too much attention in today's tech discussions. VR won't take over the world in the foreseeable future in the sense the Internet or smartphones did. Augmented reality, on the other hand, has every chance to become the defining technology of the next decade.

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A UX designer's guide to combat VR sickness

A UX designer's guide to combat VR sickness

As a UX / world designer, you have little control over the technical features, and they are getting better by the day anyway; but you can, and you should combat VR sickness with good design.

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Branded experience vs display advertising: two ways of marketing in VR

Branded experience vs display advertising: two ways of marketing in VR

Today, virtual reality advertising comes in two forms: it's either a branded experience, or some form of display advertising.

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The future of theme parks

The future of theme parks

Rejoice hotdog and candy lovers! Some things won't change that much. Theme parks won't close down soon; but they need to embrace VR, and create an experience we've never seen before.

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3 things to sort out before VR goes mainstream

3 things to sort out before VR goes mainstream

This is VR's 2007 moment, and we need to work on the basics first. Starting with the original problem: how can we make sure people actually want to experience virtual reality.

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#campaignwatch - GSK's Excedrin Migraine simulator

#campaignwatch - GSK's Excedrin Migraine simulator

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s GSK's Excedrin Migraine simulator campaign.

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Organic advertising is the way for marketers in VR

Organic advertising is the way for marketers in VR

The concept of presence is incredibly important in virtual reality. If your drag out the user from the virtual world you created, the magic breaks, immediately. This is why advertisers must embrace organic advertising.

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VR analytics: the art of attention

VR analytics: the art of attention

New platforms cannot succeed without a system to collect data, and analyse patterns leading to meaningful insights. So what do we have for virtual reality at the moment? How does VR analytics differ from traditional web or app analytics? How will we measure the most important goal, attention? 

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Oculus won't support Apple, but it's irrelevant

Oculus won't support Apple, but it's irrelevant

The mainstream success of virtual reality does not depend on the Oculus Rift, much more on Gear VR and LG 360 VR, or even on McDonald's and Coca-Cola.

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#campaignwatch - Virtual Destinations by Qantas

#campaignwatch - Virtual Destinations by Qantas

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Virtual Destinations by Qantas.

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