A UX designer's guide to combat VR sickness

A UX designer's guide to combat VR sickness

As a UX / world designer, you have little control over the technical features, and they are getting better by the day anyway; but you can, and you should combat VR sickness with good design.

Read More

Branded experience vs display advertising: two ways of marketing in VR

Branded experience vs display advertising: two ways of marketing in VR

Today, virtual reality advertising comes in two forms: it's either a branded experience, or some form of display advertising.

Read More

The future of theme parks

The future of theme parks

Rejoice hotdog and candy lovers! Some things won't change that much. Theme parks won't close down soon; but they need to embrace VR, and create an experience we've never seen before.

Read More

3 things to sort out before VR goes mainstream

3 things to sort out before VR goes mainstream

This is VR's 2007 moment, and we need to work on the basics first. Starting with the original problem: how can we make sure people actually want to experience virtual reality.

Read More

#campaignwatch - GSK's Excedrin Migraine simulator

#campaignwatch - GSK's Excedrin Migraine simulator

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s GSK's Excedrin Migraine simulator campaign.

Read More

Organic advertising is the way for marketers in VR

Organic advertising is the way for marketers in VR

The concept of presence is incredibly important in virtual reality. If your drag out the user from the virtual world you created, the magic breaks, immediately. This is why advertisers must embrace organic advertising.

Read More

VR analytics: the art of attention

VR analytics: the art of attention

New platforms cannot succeed without a system to collect data, and analyse patterns leading to meaningful insights. So what do we have for virtual reality at the moment? How does VR analytics differ from traditional web or app analytics? How will we measure the most important goal, attention? 

Read More

Oculus won't support Apple, but it's irrelevant

Oculus won't support Apple, but it's irrelevant

The mainstream success of virtual reality does not depend on the Oculus Rift, much more on Gear VR and LG 360 VR, or even on McDonald's and Coca-Cola.

Read More

#campaignwatch - Virtual Destinations by Qantas

#campaignwatch - Virtual Destinations by Qantas

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Virtual Destinations by Qantas.

Read More

Buttons in virtual reality - a UI/UX design approach

Buttons in virtual reality - a UI/UX design approach

Buttons are everywhere. Users don't have to think for a second how to use them; it's something UI and UX designers have already figured out. In virtual reality, it's back to the starting point.

Read More

#campaignwatch - Ume's Living with a lag

#campaignwatch - Ume's Living with a lag

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Ume's Living with a lag campaign.

Read More

Want superhero powers? Augmented reality can help.

Want superhero powers? Augmented reality can help.

Augmented reality, in time, will grant us superpowers, or at least help us make better decisions. It can help us get better at driving, climbing, playing pool and many other skill-based activities.

Read More

VR is the ultimate empathy machine - but is it yet?

VR is the ultimate empathy machine - but is it yet?

The ultimate empathy machine is when you stop being a third party passively consuming content, and you start seeing the previously unseeable and feeling the previously "unfeelable".

Read More

#campaignwatch - Volvo's VolvoReality

#campaignwatch - Volvo's VolvoReality

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Volvo's VolvoReality campaign.

Read More

Experiencing history - how virtual reality can change school education

Experiencing history - how virtual reality can change school education

How about actually being on the battlefield at Gettysburg, or standing on the Forum Romanum and listen to the speech of Socrates in live? We are almost there with virtual reality.

Read More

The future of gambling - how VR can transform an industry

The future of gambling - how VR can transform an industry

Gambling needs something new. Whether it will be e-sports, casual gaming or time travel, virtual reality and augmented reality will play a part - transforming the user experience and ultimately saving an industry.

Read More

UI / UX design patterns in virtual reality

UI / UX design patterns in virtual reality

UX experts used to design forms, websites and smartphone applications. Now they need to re-learn the trade to design interfaces and interactions in virtual reality.

Read More

#campaignwatch - Dior's Eyes

#campaignwatch - Dior's Eyes

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. We only pick the best ones: brands creating an experience that would have been impossible without shifting realities. This time it’s Dior's Eyes campaign.

Read More

5 ways brands can start using virtual reality right now

5 ways brands can start using virtual reality right now

Virtual reality might not be widely adopted just yet, but make no mistake: it's coming fast, and brands are better prepared. In fact, there are quite a few ways they can start benefiting from virtual reality right now.

Read More

All things VR from Barcelona

All things VR from Barcelona

Virtual reality hardly could have received more exposure in Barcelona. Not just that it was VR everywhere (it was); but Zuckerberg's appearance was the absolute pinnacle of the Mobile World Congress. We collected everything you need to know about VR, post-Barcelona.

Read More