Buttons in virtual reality - a UI/UX design approach

Buttons in virtual reality - a UI/UX design approach

Buttons are everywhere. Users don't have to think for a second how to use them; it's something UI and UX designers have already figured out. In virtual reality, it's back to the starting point.

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#campaignwatch - Ume's Living with a lag

#campaignwatch - Ume's Living with a lag

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Ume's Living with a lag campaign.

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Want superhero powers? Augmented reality can help.

Want superhero powers? Augmented reality can help.

Augmented reality, in time, will grant us superpowers, or at least help us make better decisions. It can help us get better at driving, climbing, playing pool and many other skill-based activities.

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VR is the ultimate empathy machine - but is it yet?

VR is the ultimate empathy machine - but is it yet?

The ultimate empathy machine is when you stop being a third party passively consuming content, and you start seeing the previously unseeable and feeling the previously "unfeelable".

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#campaignwatch - Volvo's VolvoReality

#campaignwatch - Volvo's VolvoReality

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. This time it’s Volvo's VolvoReality campaign.

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Experiencing history - how virtual reality can change school education

Experiencing history - how virtual reality can change school education

How about actually being on the battlefield at Gettysburg, or standing on the Forum Romanum and listen to the speech of Socrates in live? We are almost there with virtual reality.

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The future of gambling - how VR can transform an industry

The future of gambling - how VR can transform an industry

Gambling needs something new. Whether it will be e-sports, casual gaming or time travel, virtual reality and augmented reality will play a part - transforming the user experience and ultimately saving an industry.

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UI / UX design patterns in virtual reality

UI / UX design patterns in virtual reality

UX experts used to design forms, websites and smartphone applications. Now they need to re-learn the trade to design interfaces and interactions in virtual reality.

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#campaignwatch - Dior's Eyes

#campaignwatch - Dior's Eyes

#campaignwatch brings you virtual reality / augmented reality marketing campaigns from around the globe. We only pick the best ones: brands creating an experience that would have been impossible without shifting realities. This time it’s Dior's Eyes campaign.

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5 ways brands can start using virtual reality right now

5 ways brands can start using virtual reality right now

Virtual reality might not be widely adopted just yet, but make no mistake: it's coming fast, and brands are better prepared. In fact, there are quite a few ways they can start benefiting from virtual reality right now.

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All things VR from Barcelona

All things VR from Barcelona

Virtual reality hardly could have received more exposure in Barcelona. Not just that it was VR everywhere (it was); but Zuckerberg's appearance was the absolute pinnacle of the Mobile World Congress. We collected everything you need to know about VR, post-Barcelona.

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#campaignwatch - Top Shop's Catwalk Experience

#campaignwatch - Top Shop's Catwalk Experience

Our #campaignwatch is a collection of the best virtual reality / augmented reality marketing campaigns around the globe. We only pick the best ones forcing the industry to create full virtual experiences for brands. This time it’s Top Shop's Catwalk Experience campaign.

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A new era of music videos - VR in the music industry

A new era of music videos - VR in the music industry

360° videos, while the are strictly speaking not virtual reality, are the most accessible form of these new technologies for content creators. Artists started discovering them, and the first pieces are insanely cool.

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#campaignwatch - Art of Patrón

#campaignwatch - Art of Patrón

Our #campaignwatch is a collection of the best virtual reality / augmented reality marketing campaigns around the globe. We only pick the best ones forcing the industry to create full virtual experiences for brands. This time it’s Patrón's Art of Patrón VR campaign.

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3 ways Virtual Reality can change healthcare

3 ways Virtual Reality can change healthcare

Healthcare has a long history of benefiting from new technologies, and it started using virtual reality surprisingly early. Education, rehabilitation and early detection are the three main areas where VR can contribute the most.

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#campaignwatch - Merrell's Virtual Hike

#campaignwatch - Merrell's Virtual Hike

Our #campaignwatch is a collection of the best virtual reality / augmented reality marketing campaigns around the globe. We only pick the best ones forcing the industry to create full virtual experiences for brands. This time it’s Merrell's Virtual Hike campaign.

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State of the Virtual Reality, February 2016 (all you wanted to know but were too embarrassed to ask)

State of the Virtual Reality, February 2016 (all you wanted to know but were too embarrassed to ask)

Watching the birth of a whole new industry is overwhelming. Let us present you a short guide, so you don't look completely lost when virtual reality is discussed next time at the pub, or in the board room.

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News about Google's standalone VR headset, and why it matters in the long term

News about Google's standalone VR headset, and why it matters in the long term

Google's new headset is going to be a standalone VR kit, meaning no smartphone is needed. This is, paradoxically, not why it matters, at least in the long term.

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#campaignwatch - Jaguar's Actual Reality

#campaignwatch - Jaguar's Actual Reality

Our #campaignwatch is a collection of the best virtual reality / augmented reality marketing campaigns around the globe. We only pick the best ones forcing the industry to create full virtual experiences for brands. This time it’s Jaguar's Actual Reality campaign.

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The reality-virtuality continuum, and how augmented reality and virtual reality are different

The reality-virtuality continuum, and how augmented reality and virtual reality are different

There's quite a bit of confusion about the terminology, and sometimes you still hear people referring to the Google Glass as VR, or the Oculus Rift as AR. It's a bit like calling GMail a social network. You might argue it's not completely wrong, but definitely not right. Let's set this straight!

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