RealityShift is a Virtual and Augmented Reality workshop founded by two seasoned strategists. We believe VR (and AR) will go mainstream by the end of 2017, and we are proud to be at the forefront of this next revolution.
I'm a digital strategist by profession, and an entrepreneur at heart. Have been living and working in half a dozen countries I consider myself a citizen of the world. I have an excellent understanding of all the big markets (North America, Europe, East & SE Asia).
I started my career in communications in 2004, and switched to digital in 2008. I published the ebook "Introduction to Augmented Reality" in 2012 (I sincerely recommend you not buying it - it's outdated), and never stopped being fascinated by the marketing use of alternative realities.
Had my first computer in 1988, I know what ICQ is and grew up with Neal Stephenson, Philip K. Dick and W. Gibson. A poet-then-journalist-then-marketer, oh yeah. I witnessed the birth of social media marketing in the middle 2000s and got on the wagon: worked as a PR-then-social-then-digital strategist. Spent years in London as head of things at agencies. Now I'm a location-independent freelancer working for startups around the world.
I believe in change and change is coming. As social media changed our lives as we know it, virtual reality will re-shape the way we see the world. This is the most exciting time of our lives.