Our #campaignwatch is a collection of the best virtual reality / augmented reality marketing campaigns around the globe. We only pick the best ones forcing the industry to create full virtual experiences for brands. This time its Marriott's #getteleported campaign.
How the brand benefited from virtual reality in the campaign?
Framestore VR and Relevent partnered with Marriott to create a truly amazing virtual travel experience. Users entered a pod-like booth where sort-of wind turbines and heating have been installed boosting the already amazing Oculus Rift experience. The Rift “teleported” the users to 8 different Marriott hotels around the world, experiencing the hotel's atmosphere through total immersion.
Why this marketing campaign is important?
Travel and tourism are among the industries virtual reality can change profoundly. Remember when you watched travel videos on YouTube before you picked your location? Remember those crappy pictures about the hotel you wanted to book? Virtual reality has so much to offer for tourism. Marriott brought a decent brand experience and an awesome message to the world: virtual reality is the future in tourism marketing.